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I write

I WRITE

SAAS AND TECHNOLOGY

  • (The Better Half) Startup spouses share their journeys and perspectives, on the challenges and rewards of the startup hustle.

  • (The Atomicwork Blog) Topics covered: Conversational AI, ITSM, Employee Experience, and IT Leadership

  • (Chargebee’s SaaS Dispatch) Topics covered: SaaS Business Models, Pricing Strategies, Online Payment Methods, and User Experience

  • (SaaSBOOMi) Asia’s Largest SaaS Conference—for Founders, by Founders

  • (The World v3) Ground Zero for inspiration and ideas for the world version 3.0

  • (The Next Web) 3 Simple Steps to Double your Site’s Conversion Rates

  • (ConversionXL) 3 Common SaaS Sign-Up Flows (and a Friction-Based Analysis)

  • (Growth Bug) Google Analytics Hacks for Subscription Businesses

  • (Product Nation) Freemium Model for SaaS – The Good, The Bad, and The In-between

  • (Inside Design by InVision) Friction Isn’t Always the Bad Guy in User Experience

  • (Founder Institute) How to Make Freemium Work for You


NEWSLETTERS

  • The Better Half (2024 - Present): A monthly LinkedIn newsletter featuring startup spouses sharing their journeys and perspectives, on the challenges and rewards of the startup hustle.

  • Day1 Newsletter (2023): A fortnightly newsletter for Atomicwork’s Day1 community members.

  • Monthly Recurring Report (MRR) (2020 - 2022): A monthly newsletter for SaaSBOOMi’s community of SaaS founders. A curation of stunning SaaS stories, SaaS ecosystem updates, and lessons from the best of the best SaaS minds.

  • The SaaS/Un-SaaS Dispatch (2016 - 2019): A fortnightly newsletter for Chargebee’s 4000+ blog subscribers (who include folks from Adobe, Microsoft, Intercom, and the like). A cherry-picked collection of pieces from various SaaS and Un-SaaS realms, all revolving around the unique theme of the edition.


FICTION AND POETRY


HERITAGE AND CULTURE

  • (GoUNESCO) Topics covered: Intangible Heritage, World Heritage Sites, Traditions